The Patou Way
A positive Commitment!
Chez Patou, we want to contribute to a development that is more sustainable, fair and desirable. Our approach, which we call The Patou Way, is based on four main lines of action and progress that are already being articulated into concrete contributions, particularly to limit the environmental footprint of our activities and establish a unique relationship with our manufacturers, all with the aim of increasing our positive impact each year.
An innovative approach to eco-designed packaging
Our packaging is made from 100% certified, environmentally friendly, recycled and recyclable materials. Our organic cotton product bags are reusable by our customers as part of our “Plastic Free” customer packaging. The Patou hangers are eco-designed from 100% recycled materials consisting of a blend of wood (60%) and recycled polypropylene (40%). From the factory to the atelier to your home, the same unique hanger is used throughout the life of the product. We use shopping bags made from recycled and recyclable materials, all of our labels and tags are composed of recycled polyester, and each of our hangtags is made of recycled paper as well.
When it comes time to package, we use recycled kraft cushion paper, organic ribbon gift-wrapping and responsible jewellery boxes made without glue and in recycled paper (a blend of paper and scrap leather) for the PATOU e-shop. Our shipping boxes are made with 100% recycled cardboard (FSC label) and we use just one box per product to avoid double packaging. All of our storage and packaging bags and covers are made of bio-plastic from potato starch. In addition, we offset our CO2 emissions from our e-commerce shipments with the GoGreen DHL program.
Transparency and traceability
The Patou collection is produced responsibility through near-sourcing in an effort to reduce our environmental footprint. We would like to invite you to get to know each product and the Patou hands behind it by using our QR codes. At any moment, you can scan the code and follow us to our website where you can get to know the life of each piece, from the original sketch designed by Guillaume Henry, to the atelier manufacturing the outfit, including a video with some of our factory workers across Europe. And we can trace the manufactured product lot, just like in the agri-food industry. In addition, the Patou ready-to-wear collection is mainly made in Europe (except for some special expertise such as jewellery made in Bali). We furthermore support and promote exemplary CSR initiatives within the factories and industrial partners with whom we work. For example, one of our knit manufacturers contributes to social integration through the employment of a community of women in Bosnia and Herzegovina that simultaneously protects their ancestral craft of hand knitting.
Alternative & certified raw materials
Alternative & certified raw materials
The beautiful garments that make up the Patou collection are constructed from eco-friendly materials, including organic cotton and recycled polyester and wool, representing half of the ready-to-wear collection. Our T-shirts and polos are made of 100 % organic cotton that is grown using natural fertilizers and a minimum of water. Our denim jeans are also 100% organic cotton, consisting of recycled cotton fibres from textile garment scraps. We use organic cotton poplin. We do not use any fur or leather in our collections. Some of our jackets, trousers and coats are made from recycled wool that is combined with other natural and organic fibres. We conceive and produce optimized, accurate collections that limit the use of unnecessary materials and prototypes. More than 90% of the samples we develop are then produced. We also maintain a permanent range of “Essentials” from year to year, which represents 10% of the entire collection. In an effort to regulate our waste, we use selective sorting and recycle our textile scraps, particularly the cotton canvas fabric used by the workshop (Cedar/ LVMH recycling solution).
An eco-friendly programme at the Patou headquarters and in future sales areas
The Patou space is eco-designed with precision, friendliness and responsibility, to stimulate team creativity and provide an inspired customer experience. Our eco-friendly programme can be seen in-house, from work tables and storage shelves made of high-density recycled wood panelling to flooring made of rich natural ingredients prioritizing the use of wood and carpeting made of hemp. Furthermore, we use low energy impact lighting, Tridonic Led solutions with low energy consumption and low power lighting at 5 Watt/ m2. Our Patou stationery is made of 100% recycled and recyclable paper (a mix of recycled paper fibres and scrap leather). For our deliveries in Paris, we prioritize bicycle couriers. We also extend our eco-design to our sales spaces, using shop furniture that is made from ecological and recycled materials.